Research by Keenan and Carnevale shows that allowing groups the opportunity to develop a sense of positive social identity prior to negotiation can have a positive impact on the direction that those negotiations subsequently take.

I'm going to encourage you a little, to help you get started. :)

I am going to encourage you a little, to help you get started :)
Since you looked us up and read the site enthousiastically, I would like to offer you a big discount.