Receiver: The audience for the mass communication message.
Receivers are the people who are receiving and decoding the message.
Decoding: is the process of translating a signal from a mass medium into a form that the receiver can understand. The receivers or mass audience form a heterogeneous audience: an audience made up of a mix of people who differ in age, sex, income, education, ethnicity, race, religion, and other characteristics. Receivers are seen as an anonymous audience. Three types of noise can interfere with the message:

• Semantic noise: When you simply don't understand the message because it is in an other language for example.
• Mechanical noise: When the channel has trouble transmitting the message due to a storm for example.
• Environmental noise: When the actions and sound are interfering with the reception of the message.