primary goal of enterprises is to implement operational effectiveness and strategy to have superior performance.
the arithmectic of superior profitability is to deliver greater value by which the company/ enterprise can can charge a higher average unit price and where greater efficiency is the result at lower average unit costs .
This can be namely seen as all difference between companies in cost or price derive from hundreds of activities rguired to create , produce ,sell, and deliver there products or services.
The word that comes to mind is competitive advantage where the activities are the basic units .