Mass communication: When an individual or instituition uses technology to send a message to a large mixed audience, most of whose members are not known to the sender.
Mass communication is at the top of communication levels. Traditionally it is a linear model of communication, but nowadays there is also place for feedback because of the internet for example.

I'm going to encourage you a little, to help you get started. :)

I am going to encourage you a little, to help you get started :)
Since you looked us up and read the site enthousiastically, I would like to offer you a big discount.