A key to success at this point is the ability to describe service process characteristics and depict them so that employees, customers, and managers alike can know in concrete terms what the service involves and understand their respective roles in its delivery or co-creation.

I'm going to encourage you a little, to help you get started. :)

I am going to encourage you a little, to help you get started :)
Since you looked us up and read the site enthousiastically, I would like to offer you a big discount.