8 elementen die belangrijk zijn om je online business strategy te bepalen.

- Value proposition (which products/services u want to offer)- Market or audience ( b2b, b2c, non-profit and within these which audience u want to target on)- Revenue models and cost base ( Which revenues will give u income, which costs u have)- Competitive environment ( Who are ur direct/indirect competitors and what kind of business models do they have)- Value chain and marketplace positioning (which position do u take in between suppliers/consumer in comparison with (in)direct competitors.- Representation in the physical and virtual world (only high-street, both, mixed, intermediary,etc)- Organisation structure (how is the internal organisation build now and in future, outsourcing, etc)- Management (what experience does similar companies and managers have?_