5. Take an outsiders view

We make better estimates and decisions as outsiders than as insiders.

• Insider: biased decision maker who looks at each situation as unique
• Outsider: more capable of generalizing across situations and identifying similarities

Why are insiders so blind? Optimism, overconfidence and decision seems unique (focus on details)

So --> invite an outsider to share his or her insight

I'm going to encourage you a little, to help you get started. :)

I am going to encourage you a little, to help you get started :)
Since you looked us up and read the site enthousiastically, I would like to offer you a big discount.