5 asumptions of Lc4Mp

1. humans are assumed to be limited capacity information processors.
2. humans have two evolutionary old motivational systems, the appetitive and the aversive system, which are designed to promote survival and protect from harm.
3. media are conceptualized as continuous and continuously varying streams of sensory information occurring in one or multiple modalities with variable levels of redundancy among the modalities.
4. human activity is conceived of as occurring over time. People act, react, and interact continuously as they move through time.
5. communication is the ongoing, dynamic, continuous interaction between a message or medium and a message recipient or user.

LC4MP does not distinguish between interpersonal or mediated communication.