Debiasing = procedure for reducing or eliminating biases from the cognitive strategies of the decision maker --> extremely difficult process that must be closely monitored and guided by a psychological framework for change.
Unfreezing old strategies is crucial to changing the decision-making processes of individuals
Change: 1) clarification of the existence of judgmental deficiencies 2) explanation of the roots of these deficiencies 3) reassurance that these deficiencies should not be taken as a threat to the individual’s self-esteem
Refreezing: do not revert to past practices, continue to examine your decisions for bias
Making people aware (exposing to biases) clarifying bias, frequent application of new strategies
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