1) People of higher socioeconomic status have better communication skills, education, reading, comprehending and remembering information.

2) People of higher socioeconomic status can store information more easily or remember the topic form background knowledge

3) People of higher socioeconomic status might have a more relevant social context.

4) People of higher socioeconomic status are better in selective exposure, acceptance and retention.

5) The nature of the mass media itself is that it is geared toward persons of higher socioeconomic status.